Dr Adenike Adebayo
Liverpool Business School
Faculty of Business and Law
Email: A.D.Adebayo@ljmu.ac.uk
Telephone: 0151 231 2271
Dr Adenike Adebayo is the Programme Manager for BA (Hons) International Tourism Management within Liverpool Business School at Liverpool John Moores University.
Dr Adebayo has over 14 years of industry and academic experience in the UK, and West Africa. She holds a PhD in Tourism from Canterbury Christ Church University UK, and a Master’s degree in Tourism and Events Management from the University of Bedfordshire, UK. She is a Fellow of the Higher Education Academy UK.
Dr Adenike Adebayo’s research focuses on sustainable tourism, tourism governance, heritage tourism and festivals and space tourism.
Degrees
2019, Canterbury Christ Church University, United Kingdom, PhD Tourism Studies
2013, University of Bedfordshire, United Kingdom, MSc Tourism and Events Management
2010, Babcock University, Nigeria, BA (Hons) Mass Communication
Academic appointments
Programme Manager, BA (Hons) International Tourism Management, Liverpool John Moores University, 2024 - present
Senior Lecturer, Liverpool John Moores University, 2021 - present
Lecturer, Tourism Hospitality and Events, University of Sunderland in London, 2019 - 2021
Associate Lecturer, Tourism Hospitality and Events, Canterbury Christ Church University, 2017 - 2019
Postgraduate training
Postgraduate Certificate in Higher Education, United Kingdom, Canterbury Christ Church University, 2016 - 2019
Journal article
Serdane Z, Isabel Polo Peña A, Adebayo AD, Hatipoglu B. 2024. Accessing Slow Food Earth Markets: Barriers and Enablers Tourism Planning and Development, DOI Publisher Url Public Url
Adebayo A. 2024. Importance-Performance Analysis: A Diagnostic Tool for the Development of Tourism in Nigeria Atlas Tourism and Leisure Review, 1 Publisher Url Public Url
Oriade A, Osinaike A, Adebayo AD. 2023. Can I do My Job in Peace? Hotel Employees’ Wellbeing in the Face of Sexual Harassment Awareness and Organizational Commitment Journal of Travel Research, DOI Publisher Url Public Url
Adebayo AD, Butcher J. 2022. Community Empowerment in Nigeria’s Tourism Industry: An Analysis of Stakeholders’ Perceptions Tourism Planning and Development, :1-21 DOI Publisher Url Public Url
Adebayo AD, Butcher J. 2021. Constraints and drivers of community participation and empowerment in tourism planning and development in Nigeria Tourism Review International, 45 :209-227 DOI Publisher Url Public Url
Adebayo A. 2017. Sustainable tourism and cultural landscape management: the case of Idanre Hill, Ondo State, Nigeria Butcher J. Tourism Today, 16 :43-55 Publisher Url
Chapters
Adebayo A, Beka R. 2020. Hospitality Design and Brand Experience Alexandra K, Peter R, James M. Managing Hospitality Experiences CABI 9781789242034 DOI Publisher Url
Adebayo A, Robinson P, Oriade A. 2019. ‘Community Based Tourism: Planning Processes and Outcomes in the Developing World’, Wiltshier P, Clarke A. Community-Based Tourism in the Developing World Community Learning, Development & Enterprise :98-112 Routledge 9781351026369
Membership of professional bodies:
Chartered Management and Business Educator (CMBE), Chartered Association of Business Schools,, https://charteredabs.org/cmbe.%202024. 2024
External collaboration:
https://tourismimpacts.org/cost-action/, COST Action on Tourism Impacts, Tourism Impacts Global Research Collaboration Initiative. 2024
Conference presentation:
Accessing Slow Food Earth Markets: Barriers and Enablers, Terra Madre Salone del Gusto, Turin, Italy, Oral presentation. 2024
Have your say! Public Perception of Sustainability of Space Tourism: A Netnography Approach., CCCU FSESS Research Conference 2024 ‘Confronting Global and National Challenges: Our 2030 Vision’., Canterbury Christ Church University, Oral presentation. 2024
Sexual harassment awareness and strategic organisational commitment in hotels: Evidence from two developing countries., International Conferences on Tourism (ICOT) 2024, Corfu, Greece., Oral presentation. 2024
Accessing Slow Food Earth Markets: Barriers and Enablers, Tourism & Leisure Studies Conference, Liverpool John Moores University, United Kingdom, Oral presentation. 2024
Osun-Osogbo Festival, stakeholder typologies and participation in indigenous cultural events, Tourism & Leisure Studies Conference, Liverpool John Moores University, United Kingdom, Oral presentation. 2024
Employees conformance behaviour to sexual harassment and organisational strategic commitment: An empirical study of hotel professionals from Nigeria and Ghana., The 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Rome, Italy., Oral presentation. 2023
Sustainability in Space Tourism: A Netnography Approach., ICOT2023 Annual Conference: Innovative Sustainable Practices in Travel And Tourism: Recovery And Resilience, European University, Nicosia, Cyprus, Oral presentation. 2023
Importance-Performance Analysis: A Diagnostic Tool for the Development of Tourism in Nigeria, Tourism 21: Re-building Tourism – Continuities and Changes, Prague, Czech Republic Attended Online, Oral presentation. 2021
‘Tourism governance structure and interaction among stakeholders in Nigeria’, Revisiting value co-creation and co-destruction in tourism, hospitality & events, University of Applied Sciences, Leeuwarden, Netherlands. Attended Online, Oral presentation. 2020
Tourism governance and community participation in the Nigeria tourism industry, Tourism Hospitality & Events in a Changing World, University of Derby, Buxton UK., Oral presentation. 2018
Community participation in Tourism governance in Nigeria, TouRNet PhD symposium, University of Sheffield, Oral presentation. 2018
A Critical Review and Assessment of Tourism Planning and Policy Development in Nigeria, ATLAS Annual Conference, Canterbury Christ Church University, Canterbury UK., Oral presentation. 2016
A Smart Approach to Tourism Planning and Governance: A Case Study of the Nigeria Tourism Industry, ATLAS PhD Colloquium, Canterbury Christ Church University, Oral presentation. 2016
Sustainable Tourism and Cultural Landscape: A Case of Idanre Hill, Ondo State Nigeria, ATLAS Annual Conference, Canterbury Christ Church University, Oral presentation. 2016
Other Professional Activity:
Carbon Literacy for Travel and Tourism ABTA, https://www.abta.com/events/carbon-literacy-travel. 2024
Carbon Literacy Certification. 2023
Aurora Advance HE's Women Leadership Programme, https://credentials.advance-he.ac.uk/30872e00-f869-4427-9008-2a5c6bd5315e#gs.g25ju7. 2023
Industrial connections:
Dominion Assembly Liverpool, Community Food bank. 2024
External committees:
Sustainability Task Force, Marketing Liverpool, Member. 2023
Conference organisation:
The Eighth International Conference on Tourism & Leisure Studies, University of Granada, Granada, Spain., Reviewer. 2023
Other invited event:
Community Empowerment in Nigeria’s Tourism Industry: An Analysis of Stakeholders’ Perceptions, Liverpool John Moores University, Tourism, Travel, Culture and Heritage (TTCH) Research Group. 2022
Media Coverage:
Delicious, nutritious, and precious: Nigeria’s ‘Slow Food’ travel & tourism potential 2021
Editorial boards:
Tourism Planning & Development, Reviewer.