Dr Bin Gao

Dr. Bin Gao is a senior lecturer in marketing and management at Liverpool Business School. In particular, he is interested in leveraging knowledge exchange to develop innovative solutions, especially within an enterprising and entrepreneurial settings. His interest of research also covers subjects i.e. service innovation, design thinking, marketing, circular economy, public value, entrepreneurial education and SMEs. Dr. Gao has published in multiple CABS listed journals and conferences about the above subjects, including Management Decisions and International Journal of Green Energy.

Dr. Gao is involved in serval research projects and funding applications. He is collaborating with scholars from the University of Glasgow, University of Aberdeen, Universiti Kebangsaan Malaysia (UKM), Universiti Malaya (UM), and Universiti Sains Malaysia (USM) on a British Council funded project for new and existing Micro, Small and Medium-size (MSME) entrepreneurs and managers.

In addition, Dr. Gao is leading an ongoing research project with LJMU colleagues, funded by Research England, about how traditional manufacturing sector shifts to clean energy to achieve net-zero emission targets. Findings of this research has been adopted by Energy Security and Net Zero Committee of the UK Parliament as written evidence.

With regarding to teaching, Dr. Gao is currently leading L4 core modules across programmes, including 4002LBSBW/MK Foundation of Marketing and 4002LBSBUS Marketing. He has also led or taught modules at various levels, including: Marketing Management (L7), Global Strategy in Practice (L6), Managing Project (L6), and Organisational Behaviour (L5)Principles of Marketing (L4)

In addition to teaching inside Liverpool Business School, Dr. Gao is also invited as a guest lecturer by the University of Glasgow and Universiti Kebangsaan Malaysia. He is also a member of scientific committee and chair of session for ASEAN Business, Engineering, and Technology Symposium (ABEATS).

Before joining the Liverpool Business School, Dr. Bin Gao has been a doctoral researcher at the Adam Smith Business School, the University of Glasgow, working on research project and lecturing, tutorial and assessment services. The project that his PhD was based on is a multi-disciplinary piece of work involving both external academic partners and practitioners. His thesis and associated research deal with service innovation within SMEs. The research was triggered by a Scottish Funding Council project: Creating Culture of Innovation (CCoI), in which design-led interventions were employed to encourage service innovation.

Dr. Gao has also received degrees of MSc. in Operations and Supply Chain Management from the University of Liverpool, and in Marketing from the University of Strathclyde.

Dr. Gao is interested in supervising projects in the following areas:

* Service Innovation
* Reverse Innovation
* Public value and public sector reforms
* Transition to clean energy and net-zero emissions
* Gamification of Entrepreneurial Education

Languages

Chinese (Mandarin)
English
Latin

Degrees

2017, Adam Smith Business School, the University of Glasgow, Scotland, Ph.D. in Management
2011, the University of Liverpool, England, MSc. in Operations and Supply Chain Management
2010, the University of Strathclyde, Scotland, MSc. in Marketing

Certifications

Higher Education Academy, Fellow

Academic appointments

Senior Lecturer, Liverpool Business School, Liverpool John Moores University, 2017 - present
Graduate Teaching Assistant, Adam Smith Business School, University of Glasgow, 2012 - 2016