Image of Gareth Mills

Gareth Mills

Liverpool Business School

Faculty of Business and Law

Teaching fellow and part time marketing consultant. I have helped Silicon Valley based fitness Apps localise and grow in the UK, specifically AllTrails and Strava. I have led Sales and Marketing teams within FMCG.

Degrees

2018, University of Bath, United Kingdom, Masters of Business Administration
2004, Cardiff Metropolitan University, United Kingdom, BSc. (hons) Sport and Physical Education

Academic appointments

Teaching Fellow, Liverpool Business School, Liverpool John Moores University, 2024 - present
Sessional Lecturer (part time), Liverpool Business School, Liverpool John Moores University, 2022 - 2024

Membership of professional bodies:

Certified Management and Business Educator, Chartered Association of Business Schools. 2024

Associate of Enterprise Entrepreneurial Leaders, NCEE (National Centre for Entrepreneurship in Education). 2024

Media Coverage:

Advice for climbing Yr Wyddfa. Writing for planned PR coverage for Hiking App AllTrails. 2024
www.msn.com
www.leaderlive.co.uk
www.northwalespioneer.co.uk

Europe's most walkable cities: commentary for planned PR coverage for AllTrails. 2024
www.msn.com
www.dailymail.co.uk

Safely Swimming Outdoors. Writing for planned publicity for outdoor Hiking App, AllTrails 2024
www.oxfordmail.co.uk
www.msn.com
www.heraldscotland.com

Column for Yorkshire post about Cycling legacy. Planned PR coverage for fitness app, Strava. 2019

Live Sky News Broadcast: Strava challenge coverage, encouraging active lifestyles. 2019

Quitter's day: Data analysis and commentary for PR coverage for Strava. 2019
www.mirror.co.uk
www.runnersworld.com
www.independent.co.uk

Run commuting faster then driving coverage: Planned PR coverage for fitness app Strava. 2018
www.runnersworld.com
www.forbes.com

Running happiness study: commissioned research and commentary, PR for Strava. 2018
www.scotsman.com
metro.co.uk
www.runnersworld.com

Award:

Faculty Excellence Award; Digital Innovation, Liverpool Business School. 2024

Career Essentials in Generative AI, Microsoft, https://www.linkedin.com/in/gareth-mills-79312a42/details/certifications/1719312769788/single-media-viewer/?profileId=ACoAAAjq1d8BtC7un_k3Y-yBqWGIjzfu7MScKtw. 2024

Strive Award - peer nominated excellence in work award., Strava. 2019

Tesco Healthcare Supplier of the Year, Tesco, https://www.scienceinsport.com/. 2014

Other Professional Activity:

Presenting AI use in business at LJMU faculty day. Part of working group to implement AI into teaching.. 2024

External committees:

All Parliamentary Group for Cycling and Walking, House of Commons, Guest Speaker, https://appgcw.org/. 2019

Conference presentation:

The future of Running, The National Running Conference, N.E.C, Presentation, https://endurance.biz/2018/industry-news/the-national-running-conference-welcomes-runners-world-and-more-partners/. 2019

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