Dr Naser Valaei

Journal article

Padmali R, Khan H, Valaei N. 2023. Country of origin effects on consumer cognitive structures and preference for foreign brands among elites Journal of Fashion Marketing and Management, DOI

Padmali R, Khan H, Valaei N. 2023. Country of origin effects on consumer cognitive structures and preference for foreign brands among elites Journal of Fashion Marketing and Management, DOI Publisher Url Public Url

Ng SL, Rezael S, Valaei N, Iranmanesh M. 2022. Modelling Services Continuance Intention: Evidence from Apps Stores Asia-Pacific Journal of Business Administration, DOI Publisher Url Public Url

Khan A, Rezaei S, Valaei N. 2022. Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers Journal of Retailing and Consumer Services, 67 :102976-102976 DOI Publisher Url Public Url

Valaei N, Bressolles G, Khan H, Low YM. 2021. Ads in gaming apps: Experiential value of gamers Industrial Management and Data Systems (IMDS), DOI Author Url Publisher Url Public Url

Valaei N, Rezaei S, Bressolles G, M. Dent M. 2021. Indispensable components of creativity and innovation, on FMCG companies’ competitive performance: A Resource-Based View (RBV) of the firm Asia-Pacific Journal of Business Administration, DOI Publisher Url Public Url

Tavana M, Shaabani A, Santos-Arteaga FJ, Valaei N. 2021. An integrated fuzzy sustainable supplier evaluation and selection framework for green supply chains in reverse logistics Environmental Science and Pollution Research, 28 :53953-53982 DOI Author Url Publisher Url Public Url

Nikhashemi SR, Valaei N, Rezaei S, Bressolles G. 2020. The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain Journal of Relationship Marketing, :1-37 DOI Publisher Url Public Url

Tavana M, Shaabani A, Valaei N. 2020. An Integrated Fuzzy Framework for Analyzing Barriers to the Implementation of Continuous Improvement in Manufacturing International Journal of Quality and Reliability Management, DOI Publisher Url Public Url

Karim NSA, Valaei N. 2020. Does ambidexterity in leadership strategies influence public sectors' KM readiness in terms of SECI processes? International Journal of Knowledge Management Studies, 11 :20-40 DOI Publisher Url Public Url

Sabermajidi N, Valaei N, Balaji MS, Goh SK. 2019. Measuring Brand-Related Content in Social Media: A Socialization Theory Perspective Choudrie J, Crowston K, Fang Y, Whitley EA. Information Technology & People, 33 :1281-1302 DOI Author Url Publisher Url Public Url

Valaei N, Bressolless G, Nikhashemi SR, Hajin H. 2019. A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry Journal of Enterprise Information Management, 32 :887-912 DOI Author Url Publisher Url Public Url

Rezaei S, Emami M, Valaei N. 2019. Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions International Journal of e-Business Research, 15 :71-92 DOI Publisher Url

Abdul Karim NS, Valaei N. 2019. Does Ambidexterity in Leadership Strategies Influence Public Sectors KM Readiness in Terms of SECI Processes International Journal of Knowledge Management Studies, 1 :1-1 DOI Publisher Url

Rezaei S, Shahijan MK, Valaei N, Rahimi R, Ismail WKW. 2018. Experienced international business traveller’s behaviour in Iran: A partial least squares path modelling analysis Tourism and Hospitality Research, 18 :163-190 DOI Publisher Url

Nikhashemi SR, Valaei N. 2018. The chain of effects from brand personality and functional congruity to stages of brand loyalty The moderating role of gender Asia Pacific Journal of Marketing and Logistics, 30 :84-105 DOI Author Url Publisher Url

Mirfakhradini SH, Safari K, Shaabani A, Valaei N, Mohammadi K. 2018. Customer involvement in new product development of tile and ceramic industry International Journal of Productivity and Quality Management, 25 :108-138 DOI Publisher Url

Rezaei S, Valaei N. 2018. Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: A maximum likelihood estimation approach International Journal of Electronic Marketing and Retailing, 9 :184-206 DOI Publisher Url

Mohammadi K, Valaei N, Shaabani A, Safari K, Mirfakhradini SH. 2018. Customer involvement in new product development of tile and ceramic industry International Journal of Productivity and Quality Management, 25 :108-108 DOI Publisher Url

Valaei N, Rezaei S. 2018. Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach International Journal of Electronic Marketing and Retailing, 9 :184-184 DOI Publisher Url

Rezaei S, Valaei N. 2017. Branding in a multichannel retail environment Online stores vs app stores and the effect of product type Information Technology and People, 30 :853-886 DOI Author Url Publisher Url

Nikhashemi SR, Valaei N. 2017. What are the Building Blocks of Customer Brand Loyalty in Department Stores? A Multi-Level Mediation Analysis Journal of Relationship Marketing, 16 :302-327 DOI Publisher Url

Valaei N, Nikhashemi SR. 2017. Generation Y consumers' buying behaviour in fashion apparel industry: a moderation analysis Journal of Fashion Marketing and Management, 21 :523-543 DOI Author Url Publisher Url

Valaei N, Rezaei S, Emami M. 2017. Explorative learning strategy and its impact on creativity and innovation An empirical investigation among ICT-SMEs Business Process Management Journal, 23 :957-983 DOI Author Url Publisher Url

Valaei N, Baroto MB. 2017. Modelling continuance intention of citizens in government Facebook page Computers in Human Behavior, 73 :224-237 DOI Author Url Publisher Url

Nikhashemi SR, Valaei N, Tarofder AK. 2017. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? Global Business Review, 18 :S108-S127 DOI Publisher Url

Valaei N, Nikhashemi SR, Javan N. 2017. Organizational factors and process capabilities in a KM strategy: toward a unified theory Journal of Management Development, 36 :560-580 DOI Publisher Url

Valaei N. 2017. Organizational structure, sense making activities and SMEs’ competitiveness: An application of confirmatory tetrad analysis-partial least squares (CTA-PLS) VINE Journal of Information and Knowledge Management Systems, 47 :16-41 DOI Publisher Url

Rezaei S, Valaei N. 2017. Crafting experiential value via smartphone apps channel Marketing Intelligence and Planning, 35 :688-702 DOI Author Url Publisher Url

Valaei N, Rezaei S, Ismail WKW. 2017. Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling Journal of Business Research, 70 :224-233 DOI Author Url Publisher Url

Valaei N, Rezaei S. 2016. Does Web 2.0 utilisation lead to knowledge quality, improvisational creativity, compositional creativity, and innovation in small and medium-sized enterprises? A sense-making perspective Technology Analysis and Strategic Management, 29 :381-394 DOI Author Url Publisher Url

Alavi SA, Rezaei S, Valaei N, Wan Ismail WK. 2016. Examining shopping mall consumer decision-making styles, satisfaction and purchase intention International Review of Retail, Distribution and Consumer Research, 26 :272-303 DOI Publisher Url

Valaei N, Jiroudi S. 2016. Job satisfaction and job performance in the media industry A synergistic application of partial least squares path modelling ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 28 :984-1014 DOI Author Url Publisher Url

Valaei N, Rezaei S, Ismail WKW, Oh YM. 2016. The effect of culture on attitude towards online advertising and online brands: Applying Hofstede's cultural factors to internet marketing International Journal of Internet Marketing and Advertising, 10 :270-301 DOI Publisher Url

Valaei N, Rezaei S. 2016. Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs Management Research Review, 39 :1663-1694 DOI Publisher Url

Valaei N, Rezaei S, Emami M. 2016. Impact of exploitative learning strategy on Malaysian SMEs' creativity and innovation capabilities International Journal of Management and Enterprise Development, 15 :328-354 DOI Publisher Url

Emami M, Rezaei S, Valaei N. 2016. Impact of exploitative learning strategy on Malaysian SMEs' creativity and innovation capabilities International Journal of Management and Enterprise Development, 15 :328-328 DOI Publisher Url

Valaei N, Rezaei S, Shahijan MK. 2016. CouQual: assessing overall service quality in courier service industry and the moderating impact of age, gender and ethnicity International Journal of Management Concepts and Philosophy, 9 :144-144 DOI Publisher Url

Oh YM, Rezaei S, Ismail WKW, Valaei N. 2016. The effect of culture on attitude towards online advertising and online brands: applying Hofstede's cultural factors to internet marketing International Journal of Internet Marketing and Advertising, 10 :270-270 DOI Publisher Url

Emami M, Rezaei S, Valaei N, Gardener J. Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation Asia-Pacific Journal of Business Administration, DOI Publisher Url Public Url

Valaei N, Ab. Aziz K. Awareness: A Study of Knowledge Management Adoption amongst Iranian SMEs Journal of Organizational Knolwedge Management, :1-14 DOI Publisher Url

Chapters

Rasoolimanesh SM, Valaei N, Rezaei S. 2023. Guideline for Application of fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies Cutting Edge Research Methods in Hospitality and Tourism :137-156 Emerald Publishing Limited. Bingley 9781804550649 DOI Author Url Publisher Url Public Url

Valaei N, Bressolles G, Nikhashemi SR, Khan H. 2020. In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract Developments in Marketing Science: Proceedings of the Academy of Marketing Science :387-388 DOI Publisher Url

Nizam F, Hwang HJ, Valaei N. 2019. Measuring the Effectiveness of E-Wallet in Malaysia Lee R. 786 :59-69 SPRINGER INTERNATIONAL PUBLISHING AG 978-3-319-96802-5 DOI Author Url Publisher Url

Valaei N, Rezaei S, Ho RC, Okumus F. 2019. Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set/Qualitative Comparative Analysis (fs/QCA) and Data Envelopment Analysis (DEA) Perspectives on Asian Tourism Part F184 :297-309 DOI Publisher Url

Valaei N, Nikhashemi SR, Ha Jin H, M. Dent M. 2018. Task technology fit in online transaction through apps Optimizing E-Participation Initiatives through Social Media IGI Global DOI Publisher Url

Rezaei S, Wee CH, Valaei N. 2017. Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process Apps Management and E-Commerce Transactions in Real-Time :141-158 DOI Publisher Url

Rezaei S, Emami M, Valaei N. 2016. The moderating impact of product classification on the relationship between online trust, satisfaction and repurchase intention Encyclopedia of E-Commerce Development, Implementation, and Management IGI Global 9781466697881 Publisher Url

Valaei N, Mohamed N, Ab. Karim NS. 2012. A conceptual framework on the influence of knowledge quality on SMEs’ competitiveness Mathematics and Computers in Contemporary Science (icba '13), (mabe '13) 9781618041524

Conference publication

Nikhashemi SR, Valaei N, Rezaei S. 2020. Means-end Perspective and Branded Services Delivery: Uncovering the Hidden Chain British Academy of Management 2020 (BAM2020)

Nikhashemi SR, Valaei N, Delgado Ballester E. 2020. Building Stronger Consumer’s Behavioural Outcomes: Non-linear Structural Equation Modeling Approach British Academy of Management 2020 (BAM2020)

Valaei N, Bressolles G, Shahgholian A, Panjeh Fouladgaran HR. 2020. Online shopping behaviour of used products in a cross-cultural setting 49th Annual Conference of European marketing Academy (EMAC)

Valaei N, Sabermajidi N. 2020. A Socialisation Theory Perspective to Brand-Related Contents in Social Media 15th Global Brand Conference Public Url

Valaei N, Nikhashemi SR. 2017. The Effect of Endorser Credibility on Brand Credibility, Consumer-based Brand Equity, and Brand Attachment of Smartphone Users Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing, 12th Global Brand Conference :440-449 Publisher Url Public Url

Valaei N, Mahmoudian Y. 2014. IMPROVISATIONAL CREATIVITY AND INNOVATIVENESS OF SMES: ROLE OF EXPLORATIVE LEARNING STRATEGY Chova LG, Martinez AL, Torres IC. EDULEARN14: 6TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, 6th International Conference on Education and New Learning Technologies (EDULEARN) :4350-4357 Author Url

Haghbinshomali A, Valaei N, Fahimirad M, Ab Aziz K. 2011. A Conceptual Model for an Efficient Personnel Monitoring System using Radio Frequency Identification (RFID) Technology Hui J. FUTURE INFORMATION TECHNOLOGY, International Conference on Future Information Technology (ICFIT 2011) 13 :202-207 Author Url

Valaei N, Haghbinshomali A, Rad MF. 2011. The Interdependency Of Knowledge Quality And Innovation: An Empirical Study Soliman KS. CREATING GLOBAL COMPETITIVE ECONOMIES: A 360-DEGREE APPROACH, VOLS 1-4, 17th International-Business-Information-Management-Association Conference :2071-2087 Author Url

Valaei N, Ab Aziz K. 2011. Knowledge Management Utilization amongst Iranian SMEs Soliman KS. INNOVATION AND KNOWLEDGE MANAGEMENT: A GLOBAL COMPETITIVE ADVANTAGE, VOLS 1-4, 16th International-Business-Information-Management-Association Conference :2091-2107 Author Url

Valaei N, Ab Aziz K. 2011. Knowledge Management Awareness amongst Iranian SMEs: Issues, Challenges, and Future Directions Soliman KS. INNOVATION AND KNOWLEDGE MANAGEMENT: A GLOBAL COMPETITIVE ADVANTAGE, VOLS 1-4, 16th International-Business-Information-Management-Association Conference :2073-2090 Author Url

Rad MF, Valaei N, Haghbinshomali A. 2011. EXAMINING REQUIREMENTS AND DIMENSIONS OF KNOWLEDGE QUALITY: A STUDY OF IRANIAN SMES Torres IC, Chova LG, Martinez AL. 2011 4TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI), 4th International Conference of Education, Research and Innovation (ICERI) :3131-3141 Author Url

Valaei N, Bressoles G, Shahgholian A, Panjeh Fouladgaran H. Customer Behavior Towards Second-Hand Online Shopping Developments in Marketing Science, AMS2020: ACADEMY OF MARKETING SCIENCE 44TH ANNUAL CONFERENCE Publisher Url Public Url

Valaei N, Bressolles G, Panjeh Fouladgaran HR, Shahgholian A. A Cross-Cultural Investigation on Second-Hand Online Shopping Behaviour 46th Annual Conference of Academy of Marketing Science DOI Publisher Url

preprint

Valaei N, Bressolles SPG, Panjeh Fouladgaran HR, Shahgholian A. Is Collaborative Consumption a Remedy to Sustainability? A Cross-Cultural Investigation on Branded Second-Hand Online Shopping DOI Publisher Url

Editorial boards:

Journal of Relationship Marketing, Editorial Board Member, https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wjrm20. 2023

Frontiers in Communication, Associate Editor in Advertising and Marketing Communication, https://www.frontiersin.org/journals/communication/sections/advertising-and-marketing-communication/editors. 2023

Future Internet; ESCI and Scopus indexed, Guest Editor of Special Issue in Digital Marketing and App-based Marketing, https://www.mdpi.com/journal/futureinternet/special_issues/DM_ABM. 2020

Asia-Pacific Journal of Business Administration; ISI and Scopus indexed, Associate Editor, https://www.emeraldgrouppublishing.com/journal/apjba#editorial-team. 2020

Apps Management and E-Commerce Transactions in Real-Time, Editorial Advisory Board, http://www.igi-global.com/publish/call-for-papers/call-details/1979.

IBIMA Conferences (ISI/Scopus indexed), Program committee member of 17th,19th, 22nd, 23rd, 24th, and 27th IBIMA Conferences.

Journal of Promotion Management; Scopus indexed, Editorial Advisory and Review Board, https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wjpm20.

External PGR examinations performed:

Aberystwyth University, PhD, Factors Affecting Customer Churn and Customer Churn Prediction Model using Artificial Intelligence: Etisalatcase study. 2023

Taylor's University, PhD, Accountancy graduate work-readiness: aligning the mismatch between university curriculum and industry expectations in a gig economy. 2021

Taylor's University, PhD, Determinants of reversed gender gap in higher education and its implications on human capital. 2021

Taylor's University, PhD, High involvement working systems, human capital, and employee well-being: evidence from banking industry. 2021

Taylor's University, PhD, Antecedent and outcome study on customer generated images (CGIs) of food and its influence on business enhancement for food and beverage outlets in Malaysia. 2021

Taylor's University, PhD, Exploring the Factors Affecting Tourists’ Perception of Wellness Tourism Destination in Bama Yao Autonomous County, China. 2021

Taylor's University, PhD, Examining the impact of online consumer review on customers’ intention and patronage of restaurant: an application of the extended unified theory of acceptance and use of technology (UTAUT2). 2021

Universiti Utara Malaysia, PhD, Determinants of tourist’s continued use intention of mobile travel apps in Pakistan: moderating effects of compatibility.. 2021

Taylor's University, Malaysia, PhD, ANALYSIS OF FACTORS IN THE USE OF PROFESSIONAL VIRTUAL COMMUNITIES OF PRACTICE (PVCs) TOWARDS PUBLIC SERVICE EFFICIENCY. 2020

Taylor's University, Malaysia, PhD, CITY ATTACHMENT AMONG MALAYSIANS: MEDIATED BY QUALITY OF NEIGHBOURHOOD AND QUALITY OF URBAN LIFE. 2020

Taylor's University, Malaysia, PhD, DEVELOPING AN EVENT MANAGEMENT MARKETING MODEL: AN EXPLORATORY STUDY OF EVENT MANAGEMENT PROCESS AND MARKETING STRATEGIES AMONG BUSINESS EVENTS INDUSTRY STAKEHOLDERS IN MALAYSIA. 2020

Taylor's University, Malaysia, PhD, KNOWLEDGE TRANSFER EFFECTIVENESS ON TEAM CREATIVE PERFORMANCE AND ORGANIZATIONAL PERFORMANCE THROUGH TEAM ABSORPTIVE CAPACITY. 2020

Taylor's University, Malaysia, PhD, PERSONAL AND REGIONAL ANTECEDENTS OF LIFE SATISFACTION AND ITS IMPACT ON ECOLOGICAL BEHAVIOR AMONG YOUTH IN GREATER KUALA LUMPUR. 2020

Macquarie University, PhD, Unpacking the Role of Consumer Bricolage in Consumer Identity Construction. 2019

External committees:

3rd International Conference on Tourism & Retail Management (TRMC), School of Hospitality and Service Management, Sunway University, Malaysia, Conference scientific Committee, https://university.sunway.edu.my/TRMC2021. 2021

MOOC task force, Sunway University, Member. 2018

Sunway University Business School Internship Committee, Sunway University, Committee member. 2017

Sunway University Business School Research Committee, Sunway University, Committee member. 2016

Other invited event:

Business, Law and Management at the Post-Pandemic Era: An International e-Conference, Taylor's University, Malaysia, Title of webinar: An introduction to fuzzy methods for PhD students and early career researchers https://blmconference.taylors.edu.my/webinars/. 2020

Digital marketing for MBA students, Fairfield, Iowa, US., Guest lecture for Maharishi University of Management. 2019

Conference presentation:

In-Game Advertising and Gamers’ Behavior in App Environment, Academy of Marketing Science, Vancouver, Canada, Oral presentation. 2019

Freemium apps business model and user behaviour: Implications for creative economy, 14th Global Brand Conference of the Academy of Marketing, Berlin, Germany, Oral presentation. 2019

Creating Positive WOM Communication in Telecom Industry, ANZMAC 2017, Melbourne, Australia, Oral presentation. 2017

Extending UTAUT2 and trust model to Internet insurance adoption, The 3rd International Conference on Organization and Management (ICOM 2017), Abu Dhabi, UAE, Oral presentation. 2017

The Effect of Endorser Credibility on Brand Credibility, Consumer-based Brand Equity, and Brand Attachment of Smartphone Users, 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, Oral presentation. 2017

Generation Y consumers’ buying behavior: An investigation in fashion apparel industry, The 2nd International Conference on Organization and Management (ICOM 2016), Abu Dhabi, UAE, Oral presentation. 2016

Improvisational creativity and innovativeness of SMEs: role of explorative learning strategy, Edulearn14, Barcelona, Spain, Oral presentation. 2014

The Interdependency of knowledge quality and innovation: An empirical study,, 17th IBIMA conference, Milan, Italy, Oral presentation. 2011

A Conceptual Model for an Efficient Personnel Monitoring System using RFID Technology, 2ndInternational Conference on Future Information Technology, Singapore, Oral presentation. 2011

Research Grants Awarded:

Campus France, Application of Digital Marketing in Companies, Grant value (£): 19000, Duration of research project: 1 year. 2018

Government of Malaysia, Modeling citizens’ continuance intention to use Malaysian government service delivery, Grant value (£): 30000.

KEDGE Business School, Bordeaux, France, Quality Management and Digitisation amongst French Enterprises, Grant value (£): -.

University Technology Malaysia, Transformation endeavor at University Technology Malaysia: Development, issues and the way forward, Grant value (£): 35000.

Fellowships:

International Doctoral Fellowship from 2012 to 2015, University Technology Malaysia. 2012

Award:

Best Paper Award, 2nd International Conference on Future Information Technology, Singapore, (ICFIT). 2011

Other Professional Activity:

Ad-hoc Reviewer at: Computers in Human Behavior (ISI/ Scopus Indexed) Journal of Business Research (ISI/ Scopus Indexed) Information Technology & People (ISI/ Scopus Indexed) Journal of Small Business Management (ISI/ Scopus Indexed) Technovation (ISI/ Scopus Indexed) Journal of Retailing & Consumer Services (ISI/ Scopus Indexed) Behaviour and Information Technology (ISI/ Scopus Indexed) Tourism Management (ISI/ Scopus Indexed) Journal of Cleaner Production (ISI/ Scopus Indexed) Management Decision (ISI/ Scopus Indexed) Asia Pacific Journal of Marketing and Logistics (ISI/ Scopus Indexed) Interntional Journal of E-Adoption (Scopus Indexed) Innovation: Organization & Management (ISI/ Scopus Indexed) Journal of Enterprise Information Management (ISI/ Scopus Indexed) International Journal of Human Resource Management (ISI/ Scopus Indexed) Journal of Information Technology for Development (ISI/ Scopus Indexed) European Journal of Innovation Management (ISI/ Scopus Indexed) VINE (ISI/ Scopus Indexed) Journal of Small Business and Enterprise Development (ISI/ Scopus Indexed) Journal of Management Development (ISI/ Scopus Indexed) Knowledge Management Research & Practice (ISI/ Scopus Indexed) Management Research Review (ISI/ Scopus Indexed) Journal of Relationship Marketing (Scopus Indexed) Journal of Hospitality and Tourism Research (ISI/ Scopus Indexed) Asia-Pacific Journal of Business Administration (ISI/ Scopus Indexed) International J. of Quality & Reliability Management (ISI/ Scopus Indexed) International J. of Productivity&Performance Management (ISI/ Scopus Indexed) International Journal of Applied Decision Sciences (Scopus Indexed) Sage Publications URL: https://publons.com/author/827930/naser-valaei#profile.

I have supervised over 30 BSc studnets in marketing and business studies under a dwal award program between Lancaster University Management School and Sunway University Business School..

External PGR Supervision - completed students:

KEDGE Business School, Bordeaux, France, MPhil, A consumer culture approach to branding in the digital age.

KEDGE Business School, Bordeaux, France, MPhil, Apps perceived service quality in online banking transactions.

KEDGE Business School, Bordeaux, France, MPhil, Brand humanization vs. digital marketing.

KEDGE Business School, Bordeaux, France, MPhil, Buying behaviour of online users towards digital products.

KEDGE Business School, Bordeaux, France, MPhil, Culture marketing in the field of arts.

KEDGE Business School, Bordeaux, France, MPhil, Factors associated with hesitation to ditch an installed app.

KEDGE Business School, Bordeaux, France, MPhil, Location targeting in online advertising.

KEDGE Business School, Bordeaux, France, MPhil, Persuasion marketing in app channel.

KEDGE Business School, Bordeaux, France, MPhil, Public views towards smart glasses.

KEDGE Business School, Bordeaux, France, MPhil, Puchasing decisions on digital goods.

KEDGE Business School, Bordeaux, France, MPhil, The effect of consumer-brand relationship towards brand love in smartphone industry.

Sunway University, MPhil, Effectiveness of digital marketing strategies on customer selection and purchasing behavior of Telecommunication companies.

Sunway University, MPhil, Exploring key factors influencing malaysians’ adoption of Internet-Of-Things smart home technology in lifestyles.

Sunway University, MPhil, Understanding the Internet insurance adoption in Malaysia using the Unified Theory of Acceptance and Use of Technology.

Membership of professional bodies:

Professional member of American Marketing Association, AMA with Membership ID: 03378142.