Dr Vito Tassiello

Journal article

Tassiello V, Amatulli C, Tillotson JS, Laker B. 2024. aiWOM: Artificial Intelligence Word-of-Mouth. Conceptualizing Consumer-to-AI Communication International Journal of Human-Computer Interaction, DOI Publisher Url Public Url

Tillotson JS, Tassiello V, Bettany S, Laker B. 2023. Integrating health leadership and management perspectives: The MESH framework for culturally informed food design thinking and well-being promotion BMJ Leader, DOI Author Url Publisher Url Public Url

Tassiello V, Tillotson JS, Rome AS. 2021. “Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction Psychology & Marketing, 38 :1069-1080 DOI Author Url Publisher Url Public Url

Tilotson JS, Tassiello V, Rome AS, Helaniemi K. 2020. The spirit of sauna: legitimating the Finnish place brand Journal of Place Management and Development, DOI Publisher Url Public Url

Tassiello V, Tillotsono JS. 2019. How subjective knowledge influences intention to travel Annals of Tourism Research, 80 DOI Author Url Publisher Url Public Url

Viglia G, Tassiello V, Gordon‐Wilson S, Grazzini L. 2019. Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership Psychology & Marketing, DOI Author Url Publisher Url Public Url

Tassiello V, Viglia G, Anna S. M. 2018. How handwriting reduces negative online ratings Annals of Tourism Research, 73 :171-179 DOI Author Url Publisher Url Public Url

Amatulli C, De Angelis M, Tassiello V. 2018. Efficacia delle raccomandazioni online relative ai servizi: il ruolo del tipo di linguaggio del mittente e della conoscenza previa del destinatario Micro & macro marketing, 27 DOI Publisher Url Public Url

Tassiello V, Lombardi S, Costabile M. 2018. Are we truly wicked when gossiping at work? The role of valence, interpersonal closeness and social awareness Journal of Business Research, 84 :141-149 DOI Author Url Publisher Url Public Url

Tassiello V, De Angelis M, Amatulli C. 2017. Condividere opinioni estreme: il ruolo moderatore delle piattaforme digitali e del rischio sociale. Micro & macro marketing, 3 :391-410 DOI Publisher Url Public Url

De Angelis M, Tassiello V, Amatulli C, Costabile M. 2017. How language abstractness affects service referral persuasiveness Journal of Business Research, 72 :119-126 DOI Author Url Publisher Url

Petruzzellis L, Romanazzi S, Tassiello V. 2011. Branding relationships in financial services: Paradigm shift in Mediterranean countries Journal of Brand Management, 18 :312-328 DOI Publisher Url

Conference publication

Tassiello V, De Angelis M, Amatulli C, Costabile M. Topic Controversy and WOM: the Effect of Opinion Extremeness on Sharing Advances in Consumer Research, Association for Consumer Research 44 :651-652

Research Grants Awarded:

The British Academy, When we cannot decide, we ask others. An investigation on delegate decision-making process., Grant value (£): 3291.43. 2023