Louise Williams

I am a lecturer on the BA (Hons) Sport Business programme and Level 6 Year Tutor. I graduated from the BA (Hons) Sport Development with P.E degree programme in 2003 with a first class honours degree and immediately started my PhD in sport sponsorship, which examined the impact that sport sponsorship has on consumer buying behaviour, as well as looking at industry practice in the planning, monitoring and evaluation of sport sponsorship programmes. I became a Teaching Assistant on the programme and then started my current role as Senior Lecturer in September 2008. I graduated with my Doctorate in July 2010. Before the BA (Hons) Sport Business programme started, I led the Business of Sport articulated degree route on the BA (Hons) Sport Development programme. Prior to this, I worked for a Premiership Football Club in the football in the community department which involved both coaching and marketing.

My main subject knowledge (and the majority of my teaching) is in the areas of marketing, sponsorship, digital media and the sports media landscape). I also lead on the Level 6 Professional Development in Practice module which is run in conjunction with the Business Clinic within the Liverpool Business School. This module involve students working on a live project with an external host, starting up their own business or negotiating their own project. There is a great deal of value for both students and organisations involve within this type of module and I enjoy helping the students to achieve their potential through the delivery of a project.

I am passionate about the subject of the the sports business but also in looking to new and innovative methods of teaching and learning which I have (with a colleague) published work in. I am interested in how using social media as a teaching and learning method can increase student engagement within lectures. We have previously embedded this within modules to try to use it as a positive tool for the student experience. I also am responsible for maintaining the programme's social media platforms which helps us to connect with current and past students and also external partners.

Degrees

2008, Liverpool John Moores University, UK, PhD
2003, Liverpool John Moores University, UK, BA (Hons) 1st Class

Certifications

2024, The Chartered Association of Business Schools, United Kingdom, Certified Management and Business Educator
2022, Digital Marketing Institute, Certified Digital Marketing Associate
2022, Active IQ, Level 2 Mental Health Awareness
2009, Liverpool John Moores University, United Kingdom, Post Graduate Certificate in Learning and Teaching in Higher Education

Academic appointments

Lecturer BA (Hons) Sport Business, SSLN, Liverpool John Moores University, 2015 - present
Lecturer BA (Hons) Sport Development, ELSS, Liverpool John Moores University, 2008 - present

Postgraduate training

Post Graduate Certificate in Learning and Teaching in Higher Education, United Kingdom, Liverpool John Moores University, 2008 - 2009