Dr Michelle Spruce

Michelle is currently teaching on the BSc Business With programmes at Liverpool John Moores University including Level 5 Business Research, Business Analytics and Managing Data & Information modules. She is also Level 5 tutor for the Business With programmes.

Prior to working at LJMU, Michelle has had a varied career developing her skills in data analysis and business intelligence. After graduating with BSc Physics from Durham University, she started her career as an Operational Meteorologist (Weather Forecaster) in the Met Office. Following this, she has worked in different companies both in the public and private sectors including as an IT Consultant, Data Analyst, and various roles using and managing data within university Professional Services.

Her research interests include using social media data to identify the impacts of natural hazards, and human interactions with data tools for decision making. In 2022 she completed a PhD at the University of Exeter to explore the use of social media data to identify the social impacts of extreme weather events. This led to a spin out company, which developed this work into an application for operational use in weather and flood forecasting.

Degrees

2022, University of Exeter, United Kingdom, PhD Computer Science
2015, University of Chester, United Kingdom, MSc Information Systems
2001, Durham University, United Kingdom, BSc Physics

Academic appointments

Senior Lecturer, Liverpool Business School, Liverpool John Moores University, 2023 - present
Research Fellow, Faculty of Environment, Science and Economy, University of Exeter, 2022 - 2023