BA (Hons) International Tourism Management
- Entry year:
- 2026/27
- Start date:
- September
- Study mode:
- Full-time
- Course duration:
- 4 years Placement year, 3 years FullTime
- Campus:
- Mount Pleasant
Why study this course with LJMU?
- LJMU ranked 3rd university in the UK for hospitality, leisure, recreation and tourism degrees (The Times UK University Rankings 2025)
- Degree informed by wide ranging links with public, private and voluntary organisations
- A practical and applied curriculum with industry guest speakers and field trips
- Exciting year long work placement opportunities - Read student Campbell's blog about his salaried placement year in the USA
- Year-long and semester-long study abroad opportunities in international partner universities
- Winner! Business School of the Year, Educate North Awards 2025
- Winner! Business School of the Year, Times Higher Education Awards 2025
About your course
Recognised by the Tourism Management Institute (TMI) the BA (Hons) International Tourism Management programme at Liverpool John Moores University offers excellent career prospects and exciting opportunities
Tourism is a global phenomenon, estimated to be worth around 5.5 trillion to the world economy, and almost 127 billion to the economy of the United Kingdom. Locally, tourism is worth 4.1 billion per annum to the Liverpool City Region, employing over 50,000 people. Liverpool is a hugely popular tourism destination with its unique mixture of heritage and modernity and ambitious growth plans are in place, including the re-emergence of Liverpool as a cruise ship terminal. The fast-growing tourism industry offers a range of career opportunities in various tourism-related sectors such as creative arts, heritage, tourism planning, hospitality, leisure, marketing and events.
By studying tourism at LJMU you will be engaged in a student-centred, internationally focused course that is underpinned by current research. Our tourism team consists of staff who are both experienced teachers and established researchers, combining their diverse cultural backgrounds with considerable international experience. The programme covers a diverse range of tourism-related subjects such as culture, heritage, society, management, leadership, marketing, responsible tourism and sustainability, providing you with practical skills as well as intellectual knowledge to enable you to work in this dynamic and ever expanding industry.
Practical experience is an integral part of your studies and field trips are a regular part of your programme. Recent trips outside Liverpool include York, Amsterdam and Nice. In addition, visiting guest lecturers and industry professionals regularly provide an 'insider's view' of the sector on campus.
You will have the opportunity to complete an optional year-long sandwich placement (after your second year) which will help you gain practical professional experience either in the UK or overseas. We are currently working with several organisations that offer students the opportunity to spend their placement year in the hospitality industry overseas, including the USA.
Advance Entry
This programme accepts applications from students who want to transfer their credits from another institution and join us as advanced entry into Level 5 or Level 6.
Sully's story
Course modules
What you will study on this degree
Further guidance on modules
Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Core modules
Introduction to International Tourism
20 credits
20 credits
To introduce students to the main tourism system models, industry sectors and technologies.
Academic Skills and Digital Literacy
20 credits
20 credits
To enable students to develop the skills necessary to be effective learners at university and to apply academic and digital skills in the context of their academic studies. To introduce students to aspects of career management.
Introduction to Management and Leadership
20 credits
20 credits
This module aims to provide an introduction to management and leadership theory with particular reference to the events industry. It aims to develop management skills in students which they can apply in employment or in practical elements of their degree.
Tourism and Place
20 credits
20 credits
To enable students to understand and critically analyse the relationship between tourism and place.
Destination Liverpool
20 credits
20 credits
To explore what makes a successful international tourism destination using Liverpool and its region as a living-laboratory.
Marketing for Tourism and Events
20 credits
20 credits
The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism and events management sectors.
Core modules
Employability Skills
20 credits
20 credits
To provide students with the skills and knowledge to succeed in the graduate employment market.
Tourism, Culture and Society
20 credits
20 credits
To provide social and cultural contexts within which tourism takes place, and for students to develop the appropriate theoretical basis and practical skills to critically assess the socio-cultural environment of tourism and tourist practices. Topics include imagery, material culture, multisensory experiences, movie tourism, legacy, museum and ethnography.
Investigating Tourism
10 credits
10 credits
To enable students to understand, critically analyse and apply a variety of research methodologies and methods.
Practical Digital Marketing Skills
20 credits
20 credits
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Responsible Tourism and Sustainability
20 credits
20 credits
To develop students' understanding of responsibility and sustainability in tourism, particularly focusing on tourism planning processes regarding tourist destinations and organisations.
Engage Liverpool
20 credits
20 credits
To provide students with practical skills and knowledge to interpret best destination management practices and apply them to the specific case of Liverpool.
Optional modules
Visitor Attraction Management
10 credits
10 credits
This module equips students with essential knowledge and skills for comprehending and overseeing visitor attractions. It covers the role and significance of visitor attractions in the realm of tourism, visitor interpretation, project design and financing, operation management of visitor attractions, and explores different categories like natural attractions, special interest attractions, and theme parks.
Modern Language for Business
10 credits
10 credits
Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.
Sandwich Year - Sport, Events and Tourism
120 credits
120 credits
The aim is to provide students with an extended period of work experience at an approved partner that will complement their programme of study at LJMU. This will give students the opportunity to develop professional skills relevant to their programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.
Study Year Abroad - Sport, Events and Tourism
120 credits
120 credits
The aim is to provide students with an additional year of study at an approved overseas partner that will complement their programme at LJMU.
Study Semester Abroad - Sport, Events and Tourism
60 credits
60 credits
Core modules
Dissertation
40 credits
40 credits
Investigate and critically analyse a topic that relates to this programme.
Tourism and Heritage
20 credits
20 credits
To provide students with a critical understanding and knowledge of the relationship between tourism and heritage.
Strategic Management
20 credits
20 credits
To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business.
International Tourism Development
20 credits
20 credits
This module aims to investigate the issues associated with international tourism development. It has a particular focus on tourism in developing countries and seeks to explore how tourism can be a force for good in these countries, but also uses a critical examination of the problems that tourism can cause.
Optional modules
Entrepreneurship and Innovation
20 credits
20 credits
To develop an understanding of the concepts of entrepreneurship, innovation and business start-up.
Business Consultancy
20 credits
20 credits
Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition, students will reflect on their personal development and consider next steps post-graduation.
Professional accreditation
This course is recognised by the Tourism Management Institute (TMI). TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors: national, regional, sub regional and local. TMI seeks to support professional development within the sector, for potential entrants as well as existing practitioners.
Assessment and recognition by TMI means that students can be confident the course will provide them with knowledge, understanding, skills and experience which will fully prepare them for a career in tourism destination management.
Your Learning Experience
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
Learning is via a varied combination of activities including lectures, online activities, seminars, workshops and small-group tutorials.
Work-related Learning
Practical experience is an extremely important element of your studies. The sandwich placement year option will provide you with invaluable experience of working in the tourism sector, and will be a chance to put what you have learnt in the first two years of your degree into practice.
Thanks to links with local organisations in the private, public and voluntary sectors we can offer you a range of placements in tourism and related sectors.
Dedicated personal tutor, plus study skills support
Academic and personal support is available during your course, and for this reason you will be allocated a personal tutor with whom you can discuss course-related issues, work on a personal development plan and set your own targets. You will have scheduled one-to-one meetings with your tutor, but they can be approached at any time should you need additional support.
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We use a wide range of assessment methods. These vary according to the module, but they could include: project work and presentations (group or individual), portfolios, essays, blogs and practical reports.
Feedback is given for each assessment and also during learning activities. This may be face to face, in written form or electronically, and is always timely so that you are quickly able to identify your strengths as well as areas where you may need to put in more work.
Where you will study
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Mount Pleasant Campus Library, which contains all the resources you will require for your studies, and is open seven days a week.
Career paths
Tourism is big business and you can expect to enjoy varied career opportunities both in the UK and overseas after graduating with a BA (Hons) degree in International Tourism Management.
Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.
Graduates of this course are well placed to work within specific aspects of tourism such as tourism marketing or management in a wide range of tourism or leisure organisations both in Liverpool and further afield. The fast-growing tourism sector offers a range of career opportunities in sectors such as creative arts, heritage, tourism planning, hospitality, leisure, marketing and events.
Student Futures - Careers, Employability and Enterprise Service
A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website.
Tuition fees and funding
- Full-time per year:
- £9,790
- Placement year:
- £1,955
Fees
Tuition fees for home students beginning their studies in September 2026 will be £9,790 for the 2026/27 academic year, subject to Parliamentary approval.
In England and Wales, tuition fees for home undergraduate students are set in accordance with the Government’s regulated fee cap. The Government has confirmed that this cap will be £9,790 for 2026/27 and £10,050 for 2027/28, in both cases subject to Parliamentary approval.
The Government has also stated that from the 2028/29 academic year onwards, the fee cap will be adjusted annually in line with inflation. As a result, tuition fees in future years may increase accordingly. We will provide confirmation of any changes as early as possible in advance of each academic year.
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as library membership and student IT support with access to printed, multimedia and digital resources including programme-appropriate software and on campus Wi-Fi.
Financial Support
The University offers a range of scholarships to support students through their studies. You'll find all the information you need on our specialist funding pages, including details of the Student Support Fund and other activities to support with the cost of living.
Additional Costs
In addition to fees, students should also keep in mind the cost of:
- Accommodation
- Travel costs including those for placements, visas and travel for studying abroad and field trips unless paid for by LJMU
- Stationery, IT equipment, professional body membership and graduation gown hire
- Full-time per year:
- £17,750
- Placement year:
- £3,910
International Scholarships and payment plans
Liverpool John Moores University is committed to supporting international students by providing a range of scholarships and flexible payment plans to help students manage their tuition fees.
Scholarships
LJMU provides a variety of undergraduate scholarships to support international students. Scholarships are available to self-funded students who have accepted their offer and met all the conditions outlined in their offer letter. Students must also demonstrate that they can cover living costs, travel, and other expenses associated to studying at the university.
All self-funded international students are eligible for an automatic scholarship worth up to £3,000. For more details and to view our full list of scholarships, visit the international scholarship webpages.
Deposit
All students must pay a £5,000 deposit before they can receive their CAS letter.
For more information view our deposit page.
Tuition Fee Payment Plan
After paying their £5,000 deposit, students have the option to pay their fees in full or in three equal instalments minus any internal scholarships and discounts. There are two payment options available for international students. You can either pay your tuition fees in full before enrolment or opt for a payment plan. With the payment plan, you can pay your fees in three instalments after making your £5,000 deposit. The first instalment is due before enrolment.
All payments should be made through Flywire. Full details can be found in the How to Pay Guide.
Entry requirements
Please choose your qualifications below to view requirements
Grades/points required from qualifications: BBC (112)
Work out how many UCAS points your qualifications are worth by visiting the UCAS Tariff Calculator.
Qualification requirements
GCSEs and equivalents
A levels
BTECs
Extended Diploma: DMM
Access awards
International Baccalaureate
Acceptable on its own and combined with other qualifications.
OCR Cambridge Technical
Extended Diploma: DMM
Irish awards
Acceptable on its own and combined with other qualifications.
T levels
Further information
-
Contextual Offers
At LJMU, we are dedicated to widening participation in education. We understand that academic potential isn't always accurately represented by grades alone. Therefore, we consider additional information included in your application. If you meet certain eligibility criteria, we may make an offer lower than our typical entry requirements.
International requirements
IELTS
Further information
Please Note: All international qualifications are subject to a qualification equivalency check.
How to apply
Securing your place at LJMU
UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here https://www.ljmu.ac.uk/study/undergraduate-students/how-to-apply.
We are looking for applicants who are considering a successful future career within the tourism and/or leisure industry. Potential students should be able to demonstrate experience, enthusiasm, commitment and motivation related to tourism and/or leisure.
In addition, applicants must be able to manage and organise their own time in order to complete coursework, attend lectures punctually and complete appropriate work placements.
Students will be expected to work both independently and in groups for various pieces of work, and evidence of occasions when applicants have worked in groups (academically or otherwise) would be useful when considering your application form.
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