BA (Hons) Sport Business

This module creates the underpinning academic skills and knowledge for the degree programme. Designed to enable students to engage with module content and learning activities throughout the rest of the programme, in terms of content and assessments.

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This module is designed to introduce students to the basic management principles in the world of sports and use theory to understand the concept of sport industry.

Introduces students to the social, cultural, economic, political and environmental dimensions of global sport, developing their ability to think critically about how sport both reflects and shapes wider societies. 

This module aims to develop knowledge and understanding both theoretically and through practical application about the role of marketing, sponsorship and digital communications within the sports business.

The module entails three visits to different sports organisations and will build upon the Sport Management and Leadership module allowing students to experience, observe and understand professional principles and sport business theory in a sport industry environment.

This module provides the skills and knowledge to succeed in the graduate employment market. Students will learn how to produce the necessary documentation, such as CVs, covering letters psychometric tests, application forms and interview and presentation skills, to secure interviews with prospective employers.

Develop a new and realistic sport enterprise idea to a point where it would have the potential to set up as a business.

Explores the role of grassroots and community sport in developing communities, while promoting participation, social inclusion, health, and economic development. The module examines structures, policies, practices, and challenges from both a UK and international perspective, integrating theoretical frameworks and concepts with practical applications to equip students with the skills to design, implement, and evaluate community sport, preparing them for careers in sport development.

This module aims to develop students’ understanding of the role and impact of digital media within the contemporary sport industry and to equip them with the practical skills required to create, analyse and optimise sport-specific digital content.

This module aims to develop students’ understanding of how research is conducted within sport business and sport-related disciplines. It equips students with the knowledge and skills to critically evaluate research literature, compare and justify methodological approaches, and design a coherent research project aligned to a clearly defined topic area.

Aims to equip students with the skills and knowledge to plan, organise, and deliver a sporting event through the application of event management principles while considering leadership, teamwork, stakeholder engagement, and sustainability.

This module introduces students to the growing area of sports tourism and examines the links between sport, travel and destination development. Students will explore different types of sports tourism, the motivations and experiences of sports tourists, and the impacts of sports tourism on destinations and communities.

This module aims to provide students with a broad understanding of UK law, contemporary sport legislation and bodies involved within the regulation, administration and operation of sport.  It will also explore the relationship between sport and the law, focusing on ethics and equality.

The aim is to provide students with an extended period of work experience at an approved partner that will complement their programme of study at LJMU. This will give students the opportunity to develop professional skills relevant to their programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.

The aim is to provide students with an additional year of study at an approved overseas partner that will complement their programme at LJMU.

Prepares students for independent research by developing their ability to design, justify and communicate a rigorous research proposal within the sport business context. Students will refine their research question, critically review relevant literature, evaluate methodological options, and produce a feasible and ethically sound research plan that forms the foundation for their Final Project.

Aims to develop students’ employability, entrepreneurship and professional consultancy skills by engaging them in a live brief set by an external sport business client to address a contemporary issue facing the current sport business industry.  Students will manage a project from initial idea development and planning through to delivery of a workable solution which will be done in consultancy teams, guided by a project mentor from the module team.

This module aims to develop students’ advanced understanding of responsible athlete management across diverse sporting contexts. Students will critically examine the legal, financial, psychological and ethical factors that shape athletes’ careers, transitions and wellbeing. Through engagement with global regulatory frameworks, contract negotiation principles, stakeholder relationships and real-world case studies, students will explore how agents, clubs, governing bodies and support systems contribute to the responsible development, protection and long-term sustainability of athletes.

Focused on an exploration of current, emerging and innovative trends across key sectors such as technology, sports marketing, sponsorship and sports analytics. The module will explore how sustainable development principles are impacting, and will continue to impact, the future of the sport business.

Using a business simulation and applied decision-making exercises, students will refine their ability to evaluate strategic options, lead organisational change and formulate innovative, evidence-based recommendations that reflect the responsibilities and ethical considerations associated with senior leadership roles in sport.

Through critical engagement with literature, data, and industry issues, students will develop specialist expertise, enhance their capacity for critical thinking, and produce a substantial piece of written work that demonstrates academic integrity, methodological competence and professional communication.